1 in 8 women develop breast cancer in their lifetime so we need to work in partnership with the corporate sector to ensure that our brand proposition reaches as many people as possible.

Combining the power of our brand with your brand, cause related marketing (CRM) is an effective and well-established way to:

  • Drive sales
  • Improve customer loyalty and reach new audiences
  • Stand out from competitors
  • Generate positive media
  • Engage staff and customers 
  • Partner stories

Research shows that these relationships work: 86% of consumers are more likely to buy a product that is associated with a cause or issue and 73% of consumers agree that they would switch brands for the same reason (source: Business in the Community).

You can develop a year-round partnership or support us during our main campaigns, such as Breast Cancer Awareness Month in October or The Big Tea Cosy.

Find out more about our current CRM partners.