On 1 October – the first day of Breast Cancer Awareness Month – fashion retailer ASOS will be the exclusive supplier of two new charity t-shirts designed by Savannah Miller in aid of national breast cancer support charity, The Haven.

This week, a whole host of celebrities - including Kimberley Walsh, Diana Vickers, Chloe Madeley and ex-Pussy Cat Doll, Kimberly Wyatt – showed their support to the campaign by taking part in a fashion shoot at The Haven HQ, to model the new designs. Along with the celebrities, two Haven service users – Alison and Toral – got involved to highlight the real-life aspect of the campaign: to raise funds and awareness of those affected by breast cancer and the invaluable support services provided by The Haven. Prior to the shoot by London Fashion Week and fashion and portrait photographer, Keith Rogers, all those involved were treated to a full hair, make-up and styling session by London Fashion Week favourites Abi Rose Liddle, Charlotte Thame, Naomi Mogg as well as Haven special event stylist, Aimee McKenna.

 The two t-shirt designs (as you’ll see in the attached photographs) – one a group of horses and the other a collection of butterflies – are very symbolic of The Haven’s support system, which provides anyone experiencing breast cancer access to a wide range of emotional, physical and practical support, such as counselling, nutritional advice, exercise classes, financial advice and support groups.

The campaign will also be supported across social media by celebrities, service users and the general public using the hashtag #NeverByMySelfie. Going through breast cancer can be a challenging and often isolating time and #NeverByMySelfie represents the support and unity provided by The Haven.  

Previously, Savannah Miller has worked with Alexander McQueen, Matthew Williamson, Anya Hindmarch, Betty Jackson and Shanghai Tang and, in 2007, she founded Twenty8Twelve with her sister, Sienna. Savannah’s AW15 collection - ‘Nine by Savannah Miller’ – has also just hit the high street in Debenhams.

The t-shirts can be purchased directly from ASOS for £25. £10 from each t-shirt sold will go directly to The Haven so each of their centres – in London, Leeds and Hereford – can continue to provide (for free) unique one-to-one support to anyone affected by breast cancer, including friends and family of those diagnosed.

Notes to editors

  1. The Haven provides, completely free of charge, a wide range of therapies which help people deal with the physical and emotional side effects of breast cancer. Specialist nurses and experts in nutrition, exercise and emotional support provide tailor-made one to one programmes for each Visitor. No referral is necessary.
  1. The Haven programme provides a unique model of care that is fully integrated with hospital medical treatment. It is a global leader in its field and cancer specialists from all over the world visit Havens and learn from them.
  1. Help is also available through the website – thehaven.org.uk ; an outreach programme, including many of the elements at The Haven support centres, is available to anyone who can’t get to one of the Havens.
  1. The Haven does not receive any government funding so is entirely dependent on charitable donations and fundraising events to raise funds.  The Haven currently needs to raise over £3m a year provide the care and support needed to make a huge difference in the lives of its Visitors.
  1. 5.       There are currently three Havens in the UK:


The Haven, Effie Road, London SW6 1TB.

T 020 7384 0099, F 020 7 384 0001

The Haven, 37 St Owen Street, Hereford HR1 2JB.

T 01432 361 061, F 01432 361062

The Haven, 4-5 The Gateway West, Leeds LS9 8DA.

T 0113 284 7829

  1. Two new Havens will open in 2015 and 2016
  • The Wessex Haven opens in October.
  • The Haven, in partnership with Worcestershire Acute Hospitals NHS Trust, will open within the Breast Unit at Worcester Hospital in January