Vision, mission and values Our vision Everyone affected by breast cancer gets the help they need. Our mission We exist to improve the quality of life for people affected by breast cancer by providing personalised emotional, practical and physical support. Our values We are authentic Both our people and our services are trustworthy. We give accurate and reliable advice. We are always realistic about what is achievable. Our staff and therapists are fully trained and expert in their field. We are accessible We never discriminate on who can access our services. Everyone on our workforce is approachable. We will produce information and advice that is easy to understand. We are compassionate We connect and empathise with people. Everyone we come into contact with is treated with dignity. We are person-centred We value every individual. All views are heard and respected.